If you haven’t heard, we’re on a mission to detoxify beauty.
It’s why we exist and what underpins everything we do. Now, you may be thinking, “ok, cool story but what does that really mean?”
1. It’s about beauty minus toxicity
There’s a lot that goes on in the beauty industry that is no longer working or even right to begin with. From selling the idea of perfection, telling you how you should look, to complex skincare regimes no one really has the time for - we’re stripping all of that away.
Why? Because while we are a beauty brand, we believe how you feel is far more important than how you look. It’s why we’ve made our products simple, fun and easy to use - so you have the freedom to do what you truly want. No long skincare regimes or strange tools - just a little BLAQ and you’re good to go!
As a brand, we’re all about playfulness rather than pretension or perfection. We are here to give you the confidence to be your full self - whoever that happens to be :)
2. It’s about detoxifying ingredients like our non-toxic activated charcoal
Activated charcoal is basically a superstar at BLAQ. This powerful key ingredient does it all and is a snazzy substance that detoxifies your skin and teeth. Activated charcoal draws out bacteria, poisons, chemicals, dirt and other micro-particles to the surface, leaving your skin and teeth clean, clear and glowing with that you-nique radiance!
3. It’s about the planet
At BLAQ, we want to create ah-ma-zing products that don’t cost the earth. So we strive to bring you ethically sourced, planet conscious ingredients and formulas that feels good from the inside out! We’ll admit we’re not perfect (yet) but we promise that we’re always trying to improve.
Our revolutionary journey of detoxifying beauty is going to be a fun one - we can just feel it, and we’d love for you to join us! Stalk us on socials, shop the range, tell your mumma and your mates because we’re here to change the game.