Let’s get one thing straight: we love a good glow-up. But when it comes to selling out - or selling to - we draw the line at Kim Kardashian.
Sure, she’s built an empire. She’s a marketing powerhouse. She’s also the walking embodiment of everything BLAQ was created to challenge.
1. We’re Not Here for Filtered Perfection
BLAQ was born to detox - your skin and your feed. We’re over the overly-snatched, Facetuned fantasy. Our community celebrates real skin with texture, freckles, and moments when your pores just do their thing. We don’t airbrush authenticity.
Kim’s world? It’s a masterclass in curation. But we prefer the chaos of reality - because real is actually hotter.
2. We’re for the People, Not the Privileged
BLAQ was built for the bold, not the billionaire. We make high-performance skincare that doesn’t cost a small fortune or come with a PR team. Kim can keep her custom facials and diamond serums - we’ll keep making products that work for everyone, not just those with private jets and private dermatologists.
3. We Don’t Follow Trends - We Detox Them
Let’s face it: when Kim launches a product, a thousand knockoffs bloom. BLAQ does the opposite. We strip back, simplify, and keep it clean. From activated charcoal to our new Kakadu Plumpers, we focus on ingredients that actually deliver - no fluff, no filler, no celebrity hype.
4. We’re Unfiltered, Unbothered, and Unapologetic
Kim has glam squads and staged selfies. We have snow mushroom-infused eye masks and customers who send us bathroom mirror pics at 2 a.m. after pulling an all-nighter. We live for that energy. Because beauty should never feel like a performance - it should feel like a ritual.
The Bottom Line
Would BLAQ ever sell to Kim Kardashian? Hard pass.
We’re not chasing celebrity approval. We’re chasing confidence, connection, and clean skin that doesn’t need a filter.
Because at BLAQ, we’re not here to fit in - we’re here to stand out.
